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Showing posts with the label Consumer Religion

Putting on a Show -- The fifth sermon on the Sermon on the Mount

Matthew 6:1-18 We live in a consumer-driven society. Everything from education to religion is a commodity that can be bought and sold, which means that we can easily become consumers of religious commodities. When this happens we cease being disciples of Jesus, and become customers in search of the best deal. We in the “church business” know this to be true, because we go to seminars and workshops and read books that tell us how to market ourselves and create entertaining “worship services” so we can compete with the brand next door. None of this is new, but the resources available to us today are increasingly sophisticated. Now, some religious institutions do a better job than others at creating attractive venues. And, although there are lots of media-savvy megachurches out there today, no one has done it with quite the flair for the dramatic as Aimee Semple McPherson. Back in the 1920s and 1930s, Aimee’s illustrated sermons and radio ministry reached millions. Not only was she a p...